Start with Google
Google is not only the #1 search engine, they provide a lot of tools for web developers and the key people that market
in a company that markets their web site. Put it high on your priority list to get a "gmail" account so that
you can access all of these tools from the beginning. Listed below is a brief explaination of some of the top
tools to use and links to where on Google you can sign up for these tools.
In order to get access to this data you must first sign up and list the URL of
the web site you want to track. Google will provide you with a script that you
will place into the body section of the MasterPage of your web site
(toward the bottom of the page). This tracking code is what allows Google to
gather the information they need to present it to you in forms. Use this free
tool to track the number of visitors to your sites, how they found your website,
what pages were viewed and for how long. Want to know what the top 3 pages of
your 150 pages web site is? It's easy with Google Analytic Reporting.
Google Webmaster Tools: (Monitor & Maintain SEO)
Let Google check your site for errors and send you a report when you have a broken
link or some other feature you need to fix. In order to get access to this data you must
provide proof that you are the webmaster of the website and/or that you have the
authority to publish to the root directory of your website. Log into
Google Webmaster and request a meta tag for your website. Add this meta tag in
the head section of your MasterPage and republish your website. Sign back into
Google Webmaster Tools and click a button to verify your site. Once you have
been verified you can then view information about how Google views your sites.
You will be provided a list of any broken links on your website as well as a few
other items you may need to attend to. It is also recommended that you
upload a sitemap.xml file that aids Google in indexing your site. You will also
find instructions on how to create a robots.txt file for your web site.
This is a free tool and all you need is a gmail account. You can monitor
different reports and even create a Google Gadget that will display the short
reports on your iGoogle page.
Google's
AD SENSE: (Google Ads on your web site)
Google Ad Sense is a way for businesses to add content relevant Google Ads to their site. You may want to do this to
provide your audience with additional resources, generate additional web content, aide in the design of your site and/or to
generate income from Google. The advertizers pay Google to place the ads in specific markets. Then when you sign up for Google Ads,
Google will match you up with an advertiser to place relevant links on your site. It's a win-win situation.
Below are links to the Google website that will give you more detailed
information.
1.What is Google AdSense?
Google Ad Sense Information
2. Discover:
Discover more about Google Ad Sense
3. Take an
Ad-Sense Tour<<<< This is easy to understand!
Options to choose from:
-
AdSense for content: Display ads that are targeted to your site's
unique content
-
AdSense for search: Offer your users web search while earning revenue from ads relevant
to their search terms.
-
Referrals: Earn more by referring users to useful products and services.
Google AdSense is a fast and easy way for website publishers of all sizes to display
relevant, unobtrusive Google ads on their website's content pages and earn money.
Options for learning more:
There are many ways to earn revenue with Google AdSense: AdSense for content, AdSense
for search, and referrals.
With AdSense for content, you’ll display Google ads on your site. These ads can
be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC
ads, you’ll generate earnings when your users click on the ads. For CPM ads, you’ll
generate earnings in your account every time the ad appears on your site
.
Google's
AD WORDS: (Pay-per-click Advertising)
So you want to advertise your business on the internet? ....Attract
Local Business
PAY PER CLICK can be explored at Google’s AdWords program. In a nutshell you can
run small “classified-style” ads that appear within the Search Engine Results Pages
and if you like, as ads on other people’s local web pages. The ads appear at no
cost, you only pay as people click your ads thus arriving at your ads “landing page”
web page; thus the term, “Pay Per Click.”
Google Adwords allows you to limit (or set a daily ceiling) on your ad budget, so
there is never any risk of spending more than you are agreeable to invest. To open
a Google Adwords account, you must start with $5 and the process takes about 15
minutes.